Folding umbrella or stick umbrella?
A fundamental consideration: both umbrella variants have their advantages; depending on use and frequency, one or the other is preferred. Folding umbrellas have a small pack size and fit into a bag or a backpack. Ideal to take along on grey days. A stick umbrella can also be made with a large diameter and thus offer room for two. Quite apart from this are personal preferences. From different handle variants in wood or plastic through to automatic or manual opening, there are many models in different price ranges. This way the right model can be found for any occasion.
The motif for a city umbrella can have many origins; practically anything can be printed, as long as the technical requirements are met:
- Photos
- artistic depictions
- children's drawings
- city logo, colours
- town map, public transport (map)
Motifs can be photos of buildings or special features of the landscape. Some towns and municipalities are lucky enough to have a local artist who develops the designs. Another source of original interpretations of the townscape are painting competitions for children. The town's logo or coat of arms can also play a leading role in designing the print for umbrellas. With simple and apt colour combinations, an enormous effect can often be achieved in combination with the logo. Another approach is to combine the useful with the practical: the large surface of the umbrella can also carry information about the region, such as a town map, a ski lift map, hiking routes or the public transport network.
Gift, loan umbrella, or for sale?
At festivals or anniversaries, umbrellas are often given away or sold in advance as promotional umbrellas. This way the umbrella has a positive advertising effect. At festivals, umbrellas are also gladly purchased as a keepsake. Some tourist destinations offer their city umbrellas featuring scenic highlights: a reminder of a holiday that is not only a souvenir but also a useful everyday item.
As a welcome, volunteer or employee gift for special occasions, printed city umbrellas are a popular choice. The folding or stick umbrella makes a welcome present that everyone can use.
Towns - or also business associations - can offer loan umbrellas. A project that is greatly appreciated by customers who are caught out by the rain during a leisurely stroll through town. The shops and venues provide a number of models to take along, and when the umbrella is no longer needed it is left behind in the last shop or venue visited, until the next rain comes.